3 Ways to Leverage Your Brand Story

You have a brand story. But for years, the first rule in business was location, location, location… right? If you were opening a business, make sure you have enough foot traffic, visibility from the street, blah blah blah.

But with less and less business happening IN businesses… it seems only logical we adopt a new mantra.

Might I suggest, “Story, Story, Story”?

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Think about it. Previously, all other things equal the business with the best location won. Now, whoever has the best story, wins.

This video gives you 3 ways in 3 minutes you can crush the competition by leveraging your brand story.

(And if you’re interested, here is a link to the article I mention in the video for more info).