Branding

6 Strategies to Becoming the Greatest Story in Your Industry

6 Strategies to Becoming the Greatest Story in Your Industry

(Check out the article at SUCCESS online here) November 2nd, 2016 is the latest my kids have ever stayed up — at least on a school night. We were at a friends’ house. The plan was loose — eat, let the kids play, and have the last game of World Series on in the background. Since none… Read more »

Ways to Leverage Your Brand Story

3 Ways to Leverage Your Brand Story

You have a brand story. But for years, the first rule in business was location, location, location… right? If you were opening a business, make sure you have enough foot traffic, visibility from the street, blah blah blah. But with less and less business happening IN businesses… it seems only logical we adopt a new mantra. Might… Read more »

Chief Storytelling Officer

The Chief Storytelling Officer

If you’ve ever worked in or with a large company, you have probably noticed that communication across the different divisions can be tricky. Sure, each group knows what’s happening within their section, but when it comes to another group, that information never seems to get across companies lines. And that can lead to confusing marketing… Read more »

The Billion Dollar Story

The Billion Dollar Story

Today I’m going to share with you one of the  most important stories you’ll ever tell. One that, when behind the right idea, can be your billion dollar story. Your Genesis story. The Creator story. Your Origin story. It’s been called by many names. Perhaps my favorite description of this story was coined by an… Read more »

Why No One Cares About Your Mission Statement

Why No One Cares About Your Mission Statement

Most companies have a beautifully written mission statement highlighting their values, purpose and focus. It’s printed on the walls, on the company letterhead and splashed across the website. It’s the formal declaration of the company’s purpose. But, what makes your company’s mission statement different than any other company’s statement? Unfortunately, probably nothing. Click Here to… Read more »