Marketing

Overcoming the Reluctant Storyteller

Overcoming the Reluctant Storyteller

Though we have widely accepted the social nature of business today, there are still a few clashes between the old way of doing things and the new, more personal way. Whereas there used to be a distinct separation between a business and the people behind it, today’s consumers expect, prefer (and demand) a more personal connection to the… Read more »

Digital Storytelling | Kindra Hall

Digital Storytelling

For brands who are trying to connect with consumers, digital storytelling seems like an obvious choice. Whereas brands used to be limited by platform, (television, radio, print), now the storytelling stages are endless. However, the move from the campfire to brand collateral hasn’t been a smooth one for stories. And much of what makes story… Read more »

Story Starts In Research and Development

Story Begins in Research & Development

Some of my favorite stories are the ones that started during Research & Development. They’re the stories of the crazy ideas that turned into something we can’t live without. Funny stories of multiple failures before finally nailing a product. Sometimes, particularly when a company is still small and people play many roles, the story becomes… Read more »

Resonate Storytelling Nostalgia

Resonate with Storytelling Nostalgia

It was a Friday night, the whole family was home and we decided to watch a movie. I was tired of princesses, and angry birds, and even singing trolls so I claimed Mom’s Choice and searched for one of my childhood favorites, The Sandlot. It was a hit with the family, just as I suspect… but what… Read more »

Dont Cut the Business Story Details

Don’t Cut the Business Story Details

You’ve probably heard the phrase, “The devil is in the details…” Meaning, if something is going to go wrong, it’s likely in the fine print; something you might otherwise overlook. And when it comes to a business story, details are the indeed where things can go wrong… but not necessarily in the way you’d think.… Read more »

The Billion Dollar Story

The Billion Dollar Story

Today I’m going to share with you one of the  most important stories you’ll ever tell. One that, when behind the right idea, can be your billion dollar story. Your Genesis story. The Creator story. Your Origin story. It’s been called by many names. Perhaps my favorite description of this story was coined by an… Read more »

Social Media Storytelling Secret

Social Media Storytelling Secret

This social media storytelling secret is a powerful tool for any business. Many companies are utilizing a variety of platforms in an attempt to get their product or message directly in front of customers – or even better, potential customers. Click Here to Subscribe My favorite form of social media is Facebook. It’s easy, it’s… Read more »

Why No One Cares About Your Mission Statement

Why No One Cares About Your Mission Statement

Most companies have a beautifully written mission statement highlighting their values, purpose and focus. It’s printed on the walls, on the company letterhead and splashed across the website. It’s the formal declaration of the company’s purpose. But, what makes your company’s mission statement different than any other company’s statement? Unfortunately, probably nothing. Click Here to… Read more »