The Chief Storytelling Officer
If you’ve ever worked in or with a large company, you have probably noticed that communication across the different divisions can be tricky. Sure, each group knows what’s happening within their section, but when it comes to another group, that information never seems to get across companies lines. And that can lead to confusing marketing and a lack of overall value in the company with its customers. The solution that many companies are utilizing to solve this problem is to hire a Chief Storytelling Officer.
These individuals are responsible for collecting stories from the various divisions of a company, turning them into strategic storytelling and putting those stories to work for the company. Suddenly the sales division sees what’s happening in the service division – and more importantly, customers get a clear view of the company from all sides.
Sound interesting? Let me share with you how companies are putting stories to work not only for their customers, but for their culture and employees too.