For brands who are trying to connect with consumers, digital storytelling seems like an obvious choice.
Whereas brands used to be limited by platform, (television, radio, print), now the storytelling stages are endless.
However, the move from the campfire to brand collateral hasn’t been a smooth one for stories. And much of what makes story content compelling has been lost in translation.
This video outlines one simple trick to vastly improve digital content so that it’s actual storytelling.
You know, the kind you actually want to watch.
(Watch the video above for digital storytelling insights on the video below).