The Storytelling Sales Pitch in an Elevator

Ah, the dreaded sales pitch.
Or, to raise the stakes even higher, the elevator pitch.

If you only have a tiny amount of time (like the ride from one floor to another) to make a big impression, what do you say to make the most of it?

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It’s a conundrum that has been baffling both entrepreneurs and corporate ladder climbers since the beginning of time (or at least the beginning of elevators). Fortunately, I have your answer. I was actually on the receiving end of the most epic elevator pitch ever. I almost lost a limb wanting to hear more. What was so incredible about it? I bet you can guess…

It wasn’t a pitch at all. It was storytelling.

This quick video will show you how a storytelling sales pitch is what you should strive for.

(Read this article and more at inc.com)