What Google Got Right
With their sky-high price tags and the attention of nearly 100 million viewers, Super Bowl commercials come with some of the highest stakes in American advertising. If you tuned in to the game in 2020, you saw companies spend as much as $5.6 million for 30-second spots that, for the most part, were totally forgettable.
One of the few companies to create a standout moment that still had people talking (and crying) days later was Google. But even Google didn’t score a touchdown.
In this video (less than 5 minutes), you’ll find out what made Loretta one of the most memorable people in Super Bowl LIV and how Google could have made her story stick even more.