A Story For Trust


Let’s face it, we live in a pretty jaded world. We talk about “healthy skepticism” and “cautious optimism.” We have cameras on our doorbells, and we track the movements of our kids with our cell phones. Trust can be hard to come by.

In business, trust is particularly fragile.

It can be difficult to earn and easy to break. The connection we make when we tell a story is a powerful tool for building and re-establishing trust, whether with your customers, your team members or your community. 

A Story For Trust

In this video (just 4 minutes), you'll hear how one story brought calm to a life-threatening situation and learn how you, too, can use stories to build trust.


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What Google Got Right