Building Relationships with Storytelling
Business is all about building relationships.
The better you are at connecting on a personal level with clients and potential clients, the more successful you will be in business.
Of course, there are many ways to build relationships... you can bring gifts, send thoughtful messages for special occasions or, as we'll discuss here, take them out for a round of golf.
In this video, right after I tell you about my childhood hobby and right before I tease you about your golf game, we discuss when storytelling beats out the other strategies for building business relationships.