How to Connect Your Story to a Compelling Message

Do you have a story you want to tell but aren't sure how to connect it to make a compelling point? Here's a simple method to help you out.

First, grab a piece of paper and a pen. Draw a line down the middle, dividing the page into two columns. Label the left column "STORY" and the right column "MESSAGE."

In the STORY column, jot down notes about the story you want to tell. Think about the lessons you learned, the big and small "aha" moments, and the themes of the story. Is it about love, loyalty, perseverance, learning from failure, or something else? Write down everything that comes to mind.

Next, move to the MESSAGE column. Think about the messages you typically need to deliver in your role. What points do you make in your presentations, emails, or meetings? What themes do you talk about, like the pursuit of excellence, commitment to customers, or time management? Write these down as well.

Now, look for connections between the two columns. Find items that appear on both lists in some shape or form. These intersections are where your story and message align, making it possible to tell your story and have it matter.

For example, a real estate trainer wanted to tell the story of losing their son. By identifying the importance of time management in their training and the lesson about the true value of time from their story, they found a powerful connection.

If you have a story you want to tell but weren't sure how to connect it to a message, I hope this method helps. Now get to work… you’ve got stories to tell!