How to Survive Viral Storytelling Crossfire

The other night, in the middle of the night, I heard the distinctive cough of a sick kid. She hadn't shown any symptoms during the day, but one cough and I knew... this kid had gone viral.Now, as tedious, stressful and chaotic as a sick kid is... it's nothing compared to the madness of when a story goes viral. In some cases, this sudden and overwhelming attention is positive. In other cases, it can destroy a business (remember the dentist/lion-hunter) or even a person in ways that only the internet allows. The danger of viral storytelling on a business.

This 3min video will give you a few quick tips for preparing for a viral firestorm. (And here's a link to the InBusiness Magazine article I mention).Just like a cool bath and a dose of children's ibuprofen are essential for a viral kid, so too is your story should you ever go viral.