Matching a Story to a Message

Business Storytelling
Written By Kindra Hall

Have you ever found yourself with an exceptional story to tell, but without a relevant message to connect it to?

If you have, you’re in good company; this is the problem about half of the time when we find ourselves in storytelling ruts.

Orchestrating a successful marriage between a story and a message is crucial in strategic storytelling. Maybe your story is deeply personal, but it needs to be told in the context of a human resources department. Maybe it’s a professional story that you want to share with your teenager for personal development purposes.

Here’s the good news: There is a connection between your story and the work that you’re doing, and I’ve crafted a simple way to illuminate it.

Grab a piece of paper and a pen, and join me as I discuss the uncomplicated but powerful process that will allow

Kindra Hall

Wall Street Journal bestselling author and Award-Winning Storyteller Kindra Hall, MA, told her first story in the spring of 1992.

Since that time, Hall has become the go-to expert for storytelling in business and beyond. She is the best-selling author of Stories that Stick, which debuted at #2 on the Wall Street Journal Bestseller List, and companies like Forbes and Gartner say it “may be the most valuable business book you read.” Kindra’s newest book, Choose Your Story, Change Your Life is one of the Next Big Idea Club’s top 10 happiness books.

Kindra is a sought-after keynote speaker trusted by global brands to deliver messages that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. She lives in Manhattan with her husband, young son and daughter.

More from Kindra:

https://www.success.com/author/kindra-hall

https://www.inc.com/author/kindra-hall

https://www.entrepreneur.com/author/kindra-hall

https://www.kindrahall.com/about
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