Overcoming the Reluctant Storyteller
Though we have widely accepted the social nature of business today, there are still a few clashes between the old way of doing things and the new, more personal way. Whereas there used to be a distinct separation between a business and the people behind it, today's consumers expect, prefer (and demand) a more personal connection to the brands they buy and the companies they choose to do business with.
A super easy way to make that personal connection? Tell the company story.
However, marketing executives often find themselves stuck between a storytelling rock and a hard place. Their company has an amazing story but the powers that be are reluctant to tell it.In this video (and I'll admit to getting a little fired up about it), I detail the 3 big hang ups to telling a founding story and how to work around them.