Presentation Storytelling: Why Skipping Photos is an Effective Storytelling Technique

There's an unpopular opinion I've been eager to share, especially as someone who prides themselves as a storytelling expert: when telling a story in your presentation, don't include a photo in your slide deck. It might come as a surprise, especially when many public speaking coaches preach the exact opposite.

In fact, I was once told by a public speaking coach, “Great presentation… you should have included a photo of your daughter when you told the story. But here's the twist: I'm not a public speaking coach; I'm a storytelling expert. And from my perspective, including a photo can sometimes work against the very story you're trying to convey.

The Essence of Co-Creation in Storytelling

When it comes to storytelling, the leverage it offers lies in the idea of 'co-creation'. When you narrate a story, your audience isn't just passively listening. They're actively engaging, using their imagination to paint pictures, drawing from their own memories and experiences. They’re not just hearing your words – they’re enhancing them, personalizing them. The deeper they immerse themselves into this co-creative process, the more they feel connected to your message, more inclined to accept what you’re selling or teaching, and more likely to see themselves in your story. This is the beauty of storytelling.

However, the moment you introduce a photo into this mix, you disrupt this intricate dance of co-creation. Suddenly, the audience is jolted out of their imaginative world and presented with a fixed image – an image that defines the parameters of the story for them. The illusion that the story might just as well be about them, even if it’s technically about “you,” gets shattered.

I experienced this firsthand when I was at a presentation. The speaker was narrating an engaging story about his non-athletic son. As he spoke, I found myself drawn into his story, seeing reflections of my own experiences and family. Just as I was completely engrossed, he projected a photo of himself with his son. My brain, which was deep in story-mode, instantly switched to logic mode. The emotional connection was severed, and I was abruptly reminded that he was talking about his life, not mine.

Embrace the Power of Co-Creation

I'm not discrediting the role of photos in presentations entirely. Visuals can be a powerful tool. But when the essence of your presentation is storytelling, consider giving your audience the space to co-create. It's a potent technique that allows them to deeply engage, connect, and feel a part of your narrative.

So the next time you stand on stage, ready to weave a story, resist the temptation to include that picture. Embrace the magic of storytelling and let your audience be an active participant, not just a passive observer. Remember this advice from a storytelling expert, and harness the co-creative power in your narrative.

To all budding presenters and storytellers out there: feel free to share your experiences, ask questions, and remember, every story is an opportunity to connect, inspire, and make an impact. Check out the follow up video about storytelling presentation tips and strategies. I can't wait to hear the stories you'll tell.