The "About Us" Storytelling Mistake
Marketing is a vital part of any business.
Whether you are a business owner, starting a business or even marketing yourself, getting your name and business out to the world is a crucial step. And the best most effective marketing? It tells a story.
Websites are a huge part of the marketing machine. So creating a fantastic story in an About Us section can give a reader great insight into the company and business - and the individuals behind the business.
But what if that story is sending the wrong message?
Even the most beautiful and well-crafted story can be the wrong story. So, how do you tell the right story? Today’s episode covers this storytelling mistake and can help you correct your course. I’ll talk to you about how to tell your story that draws your customer in and meets your marketing goals.