The Entrepreneur's Biggest Storytelling Mistake
When you are creating, growing and running your business – it’s all you can think about.
You eat, sleep and breathe that business! And that kind of hustle is often one of the reasons a small business turns into a successful one.
But, that drive may not be enough. Why?
Because the effort is not what makes your business unique. And the product or service you sell? May not be one of a kind. Which leads investors and customers to think why choose this company?
So, how do you differentiate yourself from your competitors and get those investors? You guessed it, your story. So many entrepreneurs undervalue the history of how they got started, and in so doing, make the biggest storytelling mistake. How you decided on this company, this product, this timing and why, is so important to tell people. Sharing your story endears your customers to your business and will attract investors. In this video, I’ll share with you my favorite story about an entrepreneur and how her story, made all the difference.