Storytelling Makes Public Relations Moments Last
The saddest thing about good news stories is how fleeting they are.
A great moment occurs; a company does the right thing, a regular person does something heroic, and maybe there's a post on social media or a piece in the local paper or news station about it. Hours later, the moment passes and for all useful intents, is forgotten. But it doesn't have to be. Intentional storytelling makes public relations moments last.
Once the moment in the limelight is over, companies who capture the story and intentionally continue to tell it are able to fuel loyalty and good will long after the newsfeeds have refreshed and the newspapers have been recycled.
This video will walk you through the steps to make small moments of triumph last longer and mean more.