Pre-Order Now! The Story Edge book — Storytelling strategies for today’s leaders

In an age dominated by algorithms and automation, it's easy for leaders to forget that at the heart of their role lies a very human task: leading people. Algorithms, designed to predict and understand human behavior, and automations, intended to streamline processes by reducing human involvement, are omnipresent in our modern landscape. These tools promise efficiency and precision, but they can also lead to a disconnect from the very essence of leadership – the human touch.

As leaders, the challenge is not just to leverage these technological advancements but to balance them with the fundamental human need for connection, inspiration, and motivation. This balance is becoming increasingly difficult to maintain as the lure of technology distracts us from our most potent tool: storytelling.

Storytelling is not just an art; it's our evolutionary superpower. Like the scorpion's venom or the cheetah's speed, storytelling has been crucial to our survival and dominance as a species. It is through stories that we have been able to communicate complex ideas, organize societies, and inspire action throughout history. Yet, in a world enamored with the latest technological breakthrough, we often overlook this innate capability.

Why do we spend countless resources trying to decode algorithms when we could be harnessing the power of storytelling? This question led me to write my latest book, "The Story Edge: How Leaders Harness the Power of Stories to Win in Business." The book is a culmination of years of research, study, and teaching about the impact of storytelling in a business context. It is a call to action for leaders to rediscover and utilize their most natural advantage: the ability to tell compelling stories.

"The Story Edge" is not just another business book. It's a guide designed to provide you with a renewed perspective on leadership and actionable strategies for using storytelling to engage, inspire, and lead your teams more effectively. In a world chasing the next big technological advancement, this book offers an alternative path: investing in the first and most enduring technology, storytelling.

I am thrilled to announce that "The Story Edge" is now available for pre-order in various formats, including hardcover, audiobook, and ebook. Pre-ordering is more than just securing a copy of the book; it's a show of support that helps ensure the book reaches as many leaders as possible. As a token of my appreciation, early supporters will receive the first two chapters on audio for free, along with an autographed copy upon release.

Pre-ordering may seem like a small act, but for an author, it's incredibly meaningful. It signals to booksellers the demand for the book, ensuring its availability for others. Plus, I'm excited to offer additional pre-order bonuses, which will be announced soon.

I am deeply grateful for your support. Publishing a third book in less than five years, especially with 2020 in the mix, has been no small feat. This journey would not have been possible without the encouragement and backing of readers like you.

Here's to the stories we will tell and the impact they will have on our leadership and our world.