How Short Can a Story Be?
There are advantages and disadvantages to embracing brevity when telling a story, but sometimes telling your story quickly is essential. After all, we often find ourselves working within a 140-character tweet. Other times, we’re allotted a tight digital space for ads, and sometimes we have to give a presentation within a short timeframe. With non-negotiable limitations like these in place, it can feel like there is just no room for a story.
So, how short can a story be?
In reality, it only takes a few well-crafted sentences to captivate your audience with a story. By harnessing the methods of strategic storytelling, you can effectively communicate your message regardless of space limitations.
Even when it must be told quickly, a story is your most powerful marketing tool. In today’s video, I’ll share a colleague’s successful use of a story in a tight space as well as the most important characteristics you can feature when telling your story with brevity.